US Country — WUSW-AM/FM
Radio One Buffalo, LLC
Effective Date: October 26, 2026
Radio One Buffalo, LLC, owner and operator of US Country, WUSW-AM/FM, Niagara Falls, New York, respects the privacy of our listeners and website visitors.
This Privacy Policy explains how we collect, use, disclose, and protect information obtained through our website, online streaming services, digital promotions, and other online interactions.
By using our website, you acknowledge the information practices described in this Privacy Policy.
Depending on the services and features you use, we may collect the following categories of information.
Information You Voluntarily Provide
This may include your name, email address, telephone number, mailing address, contest entries, listener requests, comments, messages, and other information you choose to submit.
For certain contests or prize fulfillment activities, additional information may be requested when necessary to verify eligibility, distribute prizes, or satisfy legal requirements.
Automatically Collected Information
When you visit our website, certain technical information may be collected automatically by our hosting systems, analytics services, streaming platforms, or other authorized service providers.
Such information may include your internet protocol (IP) address, browser type, device type, operating system, referring website, pages visited, approximate geographic location derived from IP information, access times, and interactions with website features.
Cookies and Similar Technologies
Our website and its third-party service providers may use cookies, pixels, or similar technologies to support website functionality, measure website activity, improve performance, and, where applicable, deliver or measure advertising.
The information collected depends on the technologies implemented on the website.
Information collected through our website may be used for legitimate operational purposes, including:
Operating, maintaining, and improving the website and streaming services.
Responding to listener questions, comments, requests, and inquiries.
Administering contests, giveaways, promotions, and prize fulfillment.
Providing requested newsletters, station updates, or promotional communications.
Analyzing website traffic and listener engagement.
Measuring advertising effectiveness and supporting advertising services.
Detecting fraudulent activity, maintaining security, and preventing unauthorized use.
Complying with applicable laws, regulations, and legal obligations.
We use personal information only for purposes consistent with applicable law and the disclosures provided at the time of collection.
Our website may utilize third-party advertising networks, analytics providers, streaming services, or other technology partners.
These providers may collect information regarding website activity, device characteristics, interactions with advertisements, and related usage data.
Some advertising technologies may use cookies or similar identifiers to deliver or measure advertising across websites or services.
Where required by applicable law, we will provide appropriate disclosures, consent mechanisms, or opportunities to opt out of certain data uses.
Visitors should also review the privacy policies of any third-party advertising or technology services with which they interact.
Radio One Buffalo, LLC may disclose information to authorized third parties when reasonably necessary to operate our website and services.
These parties may include website hosting providers, streaming service providers, analytics providers, advertising technology companies, contest administration vendors, email delivery services, and other service providers.
We may also disclose information when required by law, in response to valid legal process, to protect the rights or safety of the Station or others, or in connection with a lawful business transaction.
Any disclosures of personal information for targeted advertising or other activities defined as a "sale" or "sharing" under applicable privacy laws will be handled in accordance with those laws.
Visitors who choose to subscribe to station newsletters, promotional emails, or other communications may receive messages related to US Country programming, promotions, events, and station activities.
Where required, promotional emails will include an option to unsubscribe.
Listeners may also request removal from optional promotional mailing lists by contacting us using the information provided below.
Certain transactional or administrative communications may still be sent when necessary.
US Country may collect personal information from individuals who enter contests, sweepstakes, giveaways, or other promotions.
This information may be used to administer the promotion, verify eligibility, contact participants, announce winners when permitted, and distribute prizes.
Specific promotions may involve additional privacy disclosures or official contest rules.
Information collected through a contest will be used and retained in accordance with applicable law, the relevant promotional rules, and this Privacy Policy.
Our website may link to or integrate third-party platforms, including social media services, video providers, advertisers, and streaming applications.
When you interact with those services, their own privacy policies and terms may apply.
Radio One Buffalo, LLC is not responsible for the independent privacy practices of third-party websites or services.
We take reasonable administrative, technical, and organizational measures appropriate to the nature of the information we maintain to protect against unauthorized access, disclosure, alteration, or destruction.
However, no internet transmission or electronic storage system can be guaranteed to be completely secure.
Visitors should exercise appropriate caution when transmitting information online.
We retain personal information for as long as reasonably necessary to fulfill the purposes for which it was collected, including operating station services, administering promotions, meeting legal obligations, resolving disputes, and maintaining appropriate business records.
Retention periods may vary based on the type of information and the purposes for which it is used.
Information is deleted, anonymized, or otherwise handled when it is no longer required, subject to applicable legal and operational obligations.
Our website is intended for a general audience and is not directed to children under the age of 13.
We do not knowingly collect personal information directly from children under 13 without any parental consent required by applicable law.
If we discover that personal information has been collected from a child in violation of applicable law, we will take appropriate steps to delete or otherwise address that information.
Parents or guardians with concerns may contact us using the information provided below.
Depending on your location and applicable privacy laws, you may have rights to request access to, correction of, or deletion of certain personal information, as well as to opt out of certain processing or disclosures.
You may also manage certain cookies through your browser settings or through privacy controls made available on our website.
Where legally required, we will recognize applicable browser-based opt-out preference signals and provide appropriate mechanisms for exercising privacy rights.
To submit a privacy-related request, please contact us at the email address listed below.
We may need to verify your identity before completing certain requests and may retain information where legally required or permitted.
Radio One Buffalo, LLC may update this Privacy Policy periodically to reflect changes in our website operations, technology providers, information practices, or legal obligations.
Any revisions will be published on this page with an updated effective date.
Where required by law, additional notice or consent will be provided for material changes.
For questions, requests, or concerns regarding this Privacy Policy or our handling of personal information, please contact:
Radio One Buffalo, LLC
US Country — WUSW-AM/FM
Niagara Falls, New York
Privacy Email: gtopolski@radioonebuffalo.com
Mailing Address: 2900 Genesee Street, Buffalo NY 14225
© 2026 Radio One Buffalo, LLC. All rights reserved.
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